We talked in a previous post about the changing habits of customers, how they are moving online and why therefore having an online presence is primary. Today, over two decades after the publication of the first webpage, a corporate website has established itself as an irreplaceable component which should be at the core of every good digital marketing strategy. People expect all organisations, whether it is a for-profit business, a governmental institution or a not-for-profit organisation to have a website. Social media presence, online advertising and others should all revolve around your website and should aim at attracting potential customers there.
But how do I go about having my own website?
For several years, creating a website has been considered a complex and costly process. In the beginning, there were static websites which consisted of several static web pages. Those web pages were generally created using HTML and were styled using CSS. Then came dynamic websites where the content of web pages is stored in a database and generated in real-time. Dynamic websites are therefore more interactive. Most websites today are dynamic and are created using scripting languages such as PHP and ASP.
For a long time, people have been building websites from scratch. Creating dynamic websites was done by professional web programmers who were proficient with web technologies. However, with the birth of Content Management Systems (CMS), that is no longer the case. Now anyone can create a fully-functional dynamic website using a CMS.
Why WordPress is an excellent Content Management System
At Knowledge7, we use WordPress to power our company website and the other websites of our network. We also use WordPress to create websites for our clients. It has always worked seamlessly. While there are other CMS around, here are five reasons we believe you should choose WordPress like us:
WordPress is easy to set up
WordPress is open-source and therefore free to download and use (get it here!). The vast majority of web hosting companies support WordPress and allow you to install WordPress with one click. WordPress also provides a hosting service. This is a particularly good solution for those who want to get started rapidly.
WordPress is easy to use
Once we deliver a website, our clients generally find it easy to create and edit content. You don’t need to be a programmer to update your pages. Adding images and videos too is straight forward. At Knowledge7, we offer an Effective WordPress training to allow selected members of your organisation to maintain your website.
WordPress is beautiful
WordPress can be customised with themes to choose the look of your website. There are thousands of free and affordable themes on the Internet, many of them designed by professionals. Themes exist for all kinds of needs: to enhance the look of your website, to make the website easy to navigate by smartphone and tablet users, etc.
Effective Digital Marketing – A course designed for people who are involved with website management, sales, marketing and communication and who want to leverage the use of digital marketing to promote their organisation’s products and/or services. Learn to implement inbound and outbound online and social media marketing strategies.
Effective WordPress – Your website is the core of your digital marketing strategy. This course has been designed for people who manage websites or would like to launch a new website in the future. Learn to build a fully-functional dynamic website using the WordPress content management system.
WordPress is powerful
WordPress started as a blogging platform. It has come a long way since then. Want to add a subscription form to your website? Want to add e-commerce features? WordPress allow for these and much more. WordPress is now a powerful content management system and powers some of the most visited and well-known websites on the planet. See for yourself:
WordPress is Search Engine Optimised (SEO)
Last but not least, WordPress respects a number of important Search Engine Optimization (SEO) best-practices. A website made with WordPress and having great content will have a better performance with search engines such as Google Search or Bing. This is important in our era where everyone is competing for attention.
You need a website? Look no further than WordPress!
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